Seal the deal

Food safety, appearance, carton integrity. The carton board serve multiple purposes. We have spent decades perfecting our boards so that your product can be packed safely for consumers to enjoy.

Pure-Pak® cartons are made to keep products fresh for longer, using less plastic than alternative packs. We are constantly developing our boards and reducing the plastic content to offer the most sustainable option in the market.

We offer various barrier options dependent on the filling. Aimed at securing adequate quality for all product categories​ we have solutions for both high and low acid products.

Our Natural Brown Board carton is a more environmentally friendly choice compared to white, bleached cartons. It also communicates a commitment to sustainability and instantly stands out on the shelves due to its unique, natural-looking feel. By not bleaching the final layer the carton gets a rustic, fibrous surface which has an authentic and sustainable look and feel.

Using less wood and fewer bleaching chemicals, resulting in unique, natural-looking cartons which effectively communicate this commitment to sustainability and instantly stands out on the shelves.

Less plastic

Plastic causes issues related to climate, health and littering. Pure-Pak® cartons keep products fresh using significantly less plastic than alternative containers. We are constantly working to reduce the amount of plastics content to remain the preferred choice of responsible businesses.

Lower carbon emissions

Pure-Pak® cartons are made from renewable sources with low carbon footprint by nature. In our manufacturing we only use renewable electricity and we are continuously increasing our material efficiency. The flattened shape also means more efficient distribution.

Less fossil fuels

Pure-Pak® cartons consist of on average 75% paperboard, which is naturally made from a renewable resource that grows back: the forest. Renewable packaging has lower carbon footprint than fossil-based alternatives and safeguards resources for generations to come.

A wide portfolio of carton materials

All our cartons are made from sustainably managed forests. Wood is naturally renewable, and offers an ideal protection of liquid foods.
– Optimized barrier properties for light and oxygen protection
– Preservation of sensitive product ingredients such as vitamins
– Maximum shelf life, longer freshness and guaranteed quality
– Best seal quality for effective distribution
– Colour and design durability on shelf
– Odour and taste free packaging


Our cartons are fully recyclable. Recycling lessens the need for virgin material and reduces waste. Our clear goal is to prevent our cartons from going to landfills, and we strongly promote the recycling of cartons.

Paper fibers from beverage cartons are highly desirable because they consist of strong virgin fibers. Our cartons contain fibers of very high quality that can be recycled up to seven times. After collection and sorting, beverage cartons go to dedicated paper recycling mills. Water and agitation separate the paper fiber from the plastic and aluminum layers. The result is a paper fraction used to make new products, such as secondary packaging material.

We work with industry peers to increase and strengthen the collection and recycling of cartons in our markets. The beverage carton industry continues to support recycling by promoting innovation in recycling solutions, stakeholder engagement, and collaboration.